What we built, and what it changed.
Long-form documentation of the Shopify infrastructure we build for custom manufacturers: what the business looked like going in, what we built, and what changed on the other side.
- § 01Miner StrongCustom ManufacturingFoundational Shopify infrastructure for a custom-order safety apparel manufacturer
Infrastructure first, amplification after.
Most custom-order Shopify businesses build the marketing first, hit a ceiling, and then retrofit the infrastructure underneath it. Miner Strong hit that ceiling. Rather than retrofit under duress, we rebuilt the foundation from the ground up: data architecture, storefront, custom-order pipeline, lead routing. The brand amplification followed once the foundation could carry the weight.
- Client
- Miner Strong LLC
- Category
- B2B2C custom safety apparel
- Platform
- Shopify Hydrogen
- Our role
- Data architecture, storefront, custom-order pipeline
- § 02Sentinel MouthguardsCustom ManufacturingSentinel Mouthguards
Data-Informed Design for a Custom Mouth Guard Manufacturer
We rebuilt Sentinel’s Hydrogen storefront around how customers actually buy custom mouth guards, using sales data to inform product offerings, pricing, site hierarchy and user experience.
- § 03Optimum WorksBuilding MaterialsAlex Hormozi featured Optimum Works' $2.5M → $3.6M revenue growth on his channel
We built the system behind the numbers.
In April 2026, Alex Hormozi featured Optimum Works, a handrail and railing manufacturer selling D2C and custom-order via Shopify. Trailing-twelve-month revenue grew from $2.5M to $3.6M. We are the firm that built the operational infrastructure underneath that growth.
- Category
- Custom-order Shopify
- Window
- Oct 2024-Jan 2026
- Our role
- Operational infrastructure
- Public proof
- Hormozi · April 2026
We take on a handful of builds a year.
If your operation has outgrown off-the-shelf Shopify, tell us what you’re running. Engagements are limited and by application.